Market Segmentation Is Best Described as ______
Market segmentation is a process in which prospective buyers are grouped together based on their similar needs habits demographics or behavior. To identify and profile distinct groups of tourists who might have homogeneous characteristics or needs and hence prefer varied genres of tour packages. Chapter 06 Test Bank Version 1 Student Name 1 This Step In The Stp Process Involves Studocu A dividing the market into smaller meaningful groups of customers B a promise to a group of customers C evaluating and identifying a meaningful group of customers to serve D creating a. . Market segmentation has been steadily gaining in management popularity. And allows the marketing team to plan their marketing strategies based on the type of. To divide the market into equal size and profit regions for sales. B dividing a market into distinct groups of buyers who have different needs characteristics or behaviors and who might require separa...